How to Achieve No. 1 App Ranking on Google PlayStore?
Google Play Store has 3 million mobile apps, with 30 categories. This means on an average 100,000 apps are there in your category where you are competing across.Each and every mobile app developer wants their app to stand out and get it to the top of the store. To get to the top of the store requires various factors to be considered. Understanding your target audience, right time, app store strategy and many other things included in it.
Most of the mobile apps development companies Delhi develop thousand of apps but as mobile application developers, you have to look into following areas to improve your app ranking and ultimately aiming it to get No. 1 ranking.
Build a product whichpeople look for:
Paul Graham, the founder of world’s best startup incubator Y-Combinator, says “make a product which people want”.If you build an application that no one wants to use, then there will be no use. Your app has to be centred in fulfilling the user needs to a niche. A great app that is user-centric is “Grocery app”. You have to provide a service or productin such a way that users cannot survive without using it daily then only you are on your way to becoming successful business owner. Google measures how much time users spend daily on your app, for every 100 users how many do not uninstall your app, and also measures frequency of app usage.
Organic Ranking:
Organic ranking means ranking to specific keywords after being optimized through app store optimization. This gives more visibility than coming through social media or in-app referrals.
Time spent:
If you develop an appthat users love, then only they spend more time onyour app week after week.The time spent by each user which is more than 1 hour per week help you rank no. 1. Best apps like Facebook and WhatsApp have users spending many hours per day.
Retention:
If you get 100 downloads each day, how many userscontinue using your app after 30 days. And also check how many users have uninstalled your app. The possibility is the app which app hasthe highest retention rate in a category hasthe highest chance to be featured as no. 1 ranking app on Play Store.
Daily downloads:
The app with highest daily downloads has also a possibility to rank top on Google Play Store.
Overall downloads:
When yourapp downloads grow day by day and you keep improving your product or services, it helps you rank well. A stable and sustainable download is also crucial.
App Store Rating and Review:
In any category, the best apps have ratings above 4.4 out of 5. Don’t try to get fake ratings and reviews because Google measures “retention rate” and “time spent on the app” by users. In case if Google find any asymmetric correlation between these two, then it might penalize your app by decreasing your ranking.
Google tracks keywords like ‘like’, ‘useful’, ‘love’, and other positive keywords in the app reviews. Negative keywords like ‘not useful’, ‘hate’, ‘bad’, etc. are also considered.In case of negative keywords, you should try personally reachingusers who gave negative reviews.Listen to their concerns and try to work on that. The apps which have ranked well have positive keyword count of more than 1000.
Active Users:
Active users are those who use the apps frequently. 90% of mobile apps have active users that is below 10%. The apps which are ranking well have active user base of above 30% except gaming apps.
Keep the above factors in consideration while working for app ranking, which will improve your app store ranking drastically.
Want to develop an app that can achieve No 1 App Ranking on Google PlayStore?
If yes, we are here to help you, as a premiere mobile apps development company Mumbai. We at FuGenX develop apps that people like to download and love to use. We are giving services from app design to development and promoting your app on the app store. FuGenX is also one of the foremost Android apps development company Delhi.
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