Best Ways to Do Email Marketing for Mobile App
You developed an amazing mobile app, you know it has great user benefits and it’s unique. But, are you getting difficulty to acquire app users? Or do you have problem in engaging current app users? Then you probably realize that there should be an effective marketing effort like good design and development. Many app owners tend to neglect their marketing strategy after putting their full effort into the app development.
It is not tough task that marketing your app and driving app growth. There are many ways in digital marketing that help to market your app superbly, such as Google AdWords, social media marketing, content marketing and email marketing. Now, let’s focus on how you can effectively use email marketing to promote your app.
Why Email Marketing?
Some people say email is dead, but they’re partially right, email is not dead, it slightly lost its impact, that’s it. On the other hand, developments in email segmentation,personalization and automation have turned email a great mobile app marketing technique. Email campaign automation can be an entire blog post when it is required to engage and nurture your app users with content – especially those ones who have disabled push notifications!
Your marketing goal is to make users install your app and increase in-app messaging or increase the rate of user acquisition, and reactivate infrequent users or current users. Email is a great way to ensure continuing application usage. You should look at following 6 areas to create a successful email marketing:
· Create a solid email strategy and segment your list
· Create mobile friendly template and design
· Track your email behaviour
· Monthly newsletters or regular emails
· Have a data analytics strategy and make better campaigns
· Test and adapt new styles!
Create a solid email strategy and segment your list
See your database and think how many emails you're going to send, how often, and do you like to set up automation workflows? This will help you select an email service provider. Make email automation work for you and set-up a series of email campaigns if your strategy is to improve app engagement. Those are automatically sent when certain triggers occur, for example, after 2 weeks auser signing up, send them an email inviting them to leave a review. Its take some time to analyze your email address data and segment your list accordingly.Check personalisation is going to work by seeing the quality of the data fields.If you personalise your subject line, you’re bound to increase open rate. Did you know personalised email messages improve click-through rates by an average of 14% and conversions by 10%?
Create mobile friendly template and design
Mobile is a new life into email marketing with statistics floating around 70% of people check their in-boxes on their mobile devices. If your email template is not mobile responsive and don’t support mobile users, then you will give people the worst customer experience, especially if you are marketing a mobile app. So, make sure your emails are suitable for reading on mobiles.Most of the people are likely to be in multitasking when they get your message on a mobile so you need to engage the user with an effective email. Don’t forget to include an unsubscribe link in footer, along with your company details.
Track your email behaviour
Make sure your emails contain tracking so that when you go into your analytics you can identify the acquisition source and view the behaviour flow of email traffic. You will be able to know that your email marketing efforts are leading to more downloads or not. With conversion tracking, there will be no more guesswork needed when planning, budgeting and optimising your mobile app marketing.
Monthly newsletters or regular emails
You want to send a monthly newsletter to all of your app users with app updates and a summary of what’s new and improved. Or, want to send regular newsletter to encourage them to try new features, thank users and encourage them to leave a review. The great thing about having a readymade template is that you can easily adapt it to suit your content.
Have a data analytics strategy and make better campaigns
As an app marketer you have advantage in email marketing. You get access to a whole load of user data that allows you to create relevant targeted campaigns. Analyse your click rates, keep an eye on subscribe and get familiar with reporting on your campaigns when you start your email marketing.A data-driven approach is going to be much more successful than making subjective decisions.
Test and adapt new styles!
The best things about email marketing is the ability to split test campaign versions – trying different subject lines, different call to action text, different layouts and all sorts of tests to see what works best. The hardest part will be to decide what to test! It’s important to test one thing at a time and it’s best to test your entire list to ensure you get enough data to make an informed decision.
So, start thinking about your app marketing strategy today and make sure you include email.
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FuGenX is one of the Deloitte award-winning mobile apps development companies Delhi NCR. Vodafone, Big Basket, and Panasonic are big brands who benefited from FuGenX’s mobility solutions and services. FuGenX is also one of the foremost iPhone apps development companies Delhi.
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